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MW Foundations Framework: From Fitness First to Deep Health

A proven 4-phase coaching system that builds lasting strength, mobility, and mindset

Client Journey Framework

Phase 1 - Fitness First

Build consistency, master movement, weekly check-ins

Phase 2 - Deep Health Coaching

1-on-1 session covering sleep, stress, and nutrition

Phase 3 - Deep Health Integration

Group sessions every 2 weeks—energy, mindful eating, sustainable habits, accountability

Phase 4 - Long-Term Support

Ongoing coaching, quarterly check-ins, and community support

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In-Person Semi-Private Coaching

  • Personalized attention in a supportive, small-group setting (usually 3–5 people)

  • Real-time feedback on form, technique, and progression

  • Access to studio equipment, mobility tools, and recovery gear

  • Built-in accountability and community — train alongside others with similar goals

  • Structured sessions that fit your schedule

  • Hands-on coaching for injury prevention and movement quality

  • Energizing, motivating atmosphere that pushes consistency

Virtual Coaching

  • Train anywhere — ideal for busy schedules or remote clients

  • Personalized workout plans delivered via app, tailored to your home or gym setup

  • Ongoing accountability through weekly check-ins and habit tracking

  • Access to the same Deep Health framework: fitness, sleep, stress, nutrition

  • Video form reviews and feedback without needing to commute

  • Flexible session timing — progress on your own schedule

  • ​Great option for maintaining momentum while traveling or between in-person phases

Get to Know Us

Hi, I’m Marcel West, founder of Marcel West Fitness and Coaching and MW 24/7: Your Fitness. Your Schedule.


With more than 10 years in the fitness and health industry, I specialize in functional fitness, mobility, and injury prevention—helping members train smarter and stay strong for life.

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My approach blends movement quality with lifestyle coaching, integrating sleep, stress, and nutrition support to help you perform your best inside and outside the gym.


As an ICF-certified Life Coach, I bring a holistic lens to fitness—because your mindset and habits are just as important as your workouts.

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At Marcel West Fitness and Coaching my goal is to build a supportive, accessible, and results-driven environment where members can move well, stay consistent, and feel part of something bigger.

Stephen

“Marcel provides a fun environment with small classes where you learn to build stability and mobility in your movement and challenges you to grow in strength week after week. As someone who has had back issues, joining Marcel West Fitness has limited the issues I’ve had over the past year. His early morning classes are a great way to start the day. Marcel is supportive and genuinely interested in your health and well being.."

Heather

"After spending time at physio for different things over the last few months, I decided it was time to take a more preventative approach and work smarter at my fitness. Enter Marcel West!

His functional fitness workouts are well thought out and he spends time with his clients to modify where/when necessary during each small group class."

Mary

“I'm happy to share my positive experience with Marcel, after a decade of not managing to fit in to typical fitness classes, I am able to participate and improve strength over the last 3 years in small group classes in an accessible and friendly space.”
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